A ton of companies have jumped on the twitter train in the past year or so. Some of which has had great success. Others I feel are seriously hurting their image. Why? They use twitter strictly as an rss feed generator.
Before anyone signs up for twitter they have to should ask "what's this for?" -- a question I feel people completely ignore. Is it your outlet for ranting and complaining? Ok, great. Is it your way of getting in touch with similar minded people? Cool. Is it to interface with customers in a manner you normally wouldn't have a chance at talking with / fixing a problem / providing (GASP) customer service? Even better. Use it to just display articles for your corporate blog? Mmmmm, FAIL.
I've said this before and I'll say it until companies get it -- twitter is not your RSS feed generator. Period. Even twitter suggests "While you shouldn’t feel compelled to follow everyone who follows you, do respond to some questions or comments addressed to you." (emphasis mine) That means if you have a feed that's nothing but links ... you've failed. Also, twitter is (surprise) real time. Responding in 12 hours to someone will confuse the hell out of them, respond as quickly as possible or at least say "let me find out". It doesn't matter if you're a big money company, a pro sports team, or some guy, it does not matter -- twitter is -personal- so treat it as such. Even Chad Johnson Ochocinco responds to people from time to time. Why aren't you?
Don't believe social engineering can become viral like the latest youtube hamster video? Think again.
From my best count, 12 people every 3 seconds were falling for this. The website is very vague, claiming its safe ...but with whom?! Do people really fall for this? Why yes, yes they do. People want to know who's stalking them ... and yet they can protect their tweets quite easily. Doing a quick look up on them, they're registered via godaddy and their proxy service so you can't really see who they are. Any real service won't do this (yea, I said it, watcho gonna do about it?) so wonder how much damage this will do ... and how many people won't learn there lesson?
Twitter can't stop this either, not without taking out everyone else that's using the API. Might be time for them to issue API codes.
Do you have nice day?! :-)
*** UPDATE ***
Now the site displays the following message
and its straight HTML <center> and the text you see above. So was it a hack of a hack? Hmmmmm interesting. It's too bad they don't have contact info because now I'm curious.